Create A Private, Internal YouTube for Your Business or University Sixty-nine percent of Fortune 500 companies have a public video channel on YouTube and the percentage of U.S. Universities who have a presence on YouTube is even higher at 92%.
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- 1 Register a Company's YouTube Channel
- 2 Link a YouTube Channel to a Facebook Business Page
- 3 Make a Picture for the Top of Your YouTube Channel
- 4 Make Your YouTube Channel Look Different
Each user on YouTube has the option of creating a channel. As a business, creating a channel offers you the opportunity to setup a portal to each video you upload and keep your fans updated about your business. Unfortunately, YouTube does not differentiate between business and personal accounts. That doesn’t mean you can’t create a corporate YouTube channel, but you’ll have to work on customizing it to make it appear different than an individual channel.
1.Visit YouTube’s home page and click “Create an Account.” Fill in each text box with the appropriate information and click “Create.” Go to your email inbox and click the verification link to verify your YouTube account. Your YouTube profile will load.
2.Click your email address at the top right of any YouTube page to bring up a drop-down menu. Click “Channel.”
3.Enter your business’s name in the “Username” text box. Select a gender. Click “Next.” If someone has already chosen your business’ name for your username, enter a name that makes your business’ YouTube account appear official, such as “Official John Smith Accounting.” Your new channel will appear.
4.Click “Edit Profile” and add your business’s information. Do not add anything to the “About me” section, as that indicates you’re an individual. Add a description of your business in the “Channel Description” box.
5.Customize your channel’s appearance and settings by clicking “Settings,” “Themes and Colors,” “Modules” or “Videos and Playlists” at the top of your channel. Consider creating your own theme and uploading your own background to avoid making your page look like a pre-made individual channel.
Tips
- While you must select your gender, it will not appear in your channel's information.
- If you do not wish to moderate your channel, consider disabling comments in the 'Modules' section.
References (1)
About the Author
Located in Pittsburgh, Chris Miksen has been writing instructional articles on a wide range of topics for online publications since 2007. He currently owns and operates a vending business. Miksen has written a variety of technical and business articles throughout his writing career. He studied journalism at the Community College of Allegheny County.
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Miksen, Chris. 'How to Set Up a Corporate YouTube Channel.' Small Business - Chron.com, http://smallbusiness.chron.com/set-up-corporate-youtube-channel-22237.html. Accessed 16 September 2019.
Miksen, Chris. (n.d.). How to Set Up a Corporate YouTube Channel. Small Business - Chron.com. Retrieved from http://smallbusiness.chron.com/set-up-corporate-youtube-channel-22237.html
Miksen, Chris. 'How to Set Up a Corporate YouTube Channel' accessed September 16, 2019. http://smallbusiness.chron.com/set-up-corporate-youtube-channel-22237.html
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